They say a chain is only as strong as its weakest link, and when it comes to your lighting showroom, it’s important for every employee to be as strong as possible. Your customers are going to come in with questions, and it’s important that whomever they encounter first can answer it or direct them to someone who can. The lighting industry is always changing, and having a team that has expertise in several areas can make your store more appealing and versatile. At Lighting One, we work hard to equip or co-op showrooms with the people and products that make them stand out.
Areas of Expertise
One way to make your showroom more versatile is to hire a range of people with ranges of expertise. Having someone on staff who understand the ins and outs of landscape lighting can make it easy in the spring and summer when customers come in looking for new deck lights and pathway illumination. Hiring an interior designer can give your customers access to someone who can help them redesign their kitchen or create the perfect bedroom space, complete with decor and lighting.
Working with a Small Staff
Your showroom may not be the biggest, but you can still offer customers a wide range of lighting experience. If you have a small staff, it’s important for them to be well versed in a number of areas, and our support team can provide effective training for everyone on your team. You can have an employee who handles interior lighting and ceiling fans while another focuses on design and decor. You can also have a floor manager who takes care of lighting displays and makes sure your prominent brands are easy to spot. Their job is also to welcome customers when they come in, answer their questions, and make sure they’re headed in the right direction.
Growing Your Business
As you experience more success, your business will hopefully grow, and that means you’ll be able to hire more people. If you have the benefit of being able to take your time when hiring, you can sort through several applicants before picking the person with the most expertise. If you need someone right away, we can provide networking opportunities and connections with the best lighting experts in the country. Perhaps you need someone who has experience with lighting installation services, and we can connect with those who can truly contribute to your showroom’s success.
If you’re setting up a new lighting store location, or you’re looking to hire more people for your team, contact Lighting One today. We’d love to speak with you about the benefits of our co-op program and explain how your business can grow and prosper when you become a member showroom. You want to provide your customers with the very best lighting and for them to meet with a friendly and knowledgeable staff every time they’re in your store.